The evolution of Google, and application delivery.

Things are evolving rapidly.  

Google continues to acquire companies and, by taking advantage of technology they have acquired (and improved upon) offer unique search services to the public.  It is this continually operating "idea factory" that allows such concepts as Google Wave and voice search to get to market so quickly.  From internal user testing to small focus groups, to dropping the application on Google's massive network of data centers, you have a testing mechanism that is at a scale unavailable in traditional software development models.  

Certainly, many people in the corporate world are still wary of "the cloud" and for that matter, Google as a real enterprise player.  But that doesn't change the methodology in which Google delivers their applications to the marketplace.  

Early this morning, I tried to scan my memory for an application Google launched for the enterprise that was not already available publicly.  Mail, calendar, docs, search, all these applications were first publicly available and by being publicly available (and free), you have a testing process on a large scale in permutations that cannot be imagined.  In other words, Google can throw a ton of internal, grid-based tests at applications before they go to public Beta, but they cannot predict the interesting ways people will use these applications.  And, if something becomes VERY interesting to Google, it is incorporated into the product directly, automatically, for free.  

So while I understand the lack of trust many enterprise IT folks have for Google, it's hard to challenge the delivery model.  Cloud applications, software-as-a-service, on-demand, what it's called is irrelevant.  What is relevant is how companies and users benefit from massively scalable applications tested across large permutations of use cases in the public domain.  This, combined with Google's approach to constant product evolution (without downloading and installing patches or service packs), lifts IT out of the doldrums of keeping the lights on, and into the the next era of enterprise innovation.  

Focus on your core business, farm everything else out to the cloud.  It just makes sense.

  

Alright, here we go...

The reason for creating Unravel Media LLC as a corporate entity was to make sure there was a "licensed" and "official" way to help people, artists, entrepreneurs, business owners, and corporations best leverage technology to their advantage. While most of this is via the web, most people still manage to wrestle with an array of audio, video, mobile devices, laptops, physical media and news. This is where I believe Unravel can help.

A bit about me...

For as long as I can remember I have been around media. From vinyl records and 8 track tapes in my early youth, to cassettes, computer games, the CD, and now the MP3 player, audio media is everywhere. For computers it started with the Atari, the Commodore, the Apple and finally the PC Jr. in the 1980's. It was then I learned how to write, debug, and run computer programs. I tinkered with every electronic kit I could find and took apart and reassembled more items than I care to mention, sometimes successfully.

In the late 1980's, with an IBM PC connected to a dial-up modem, I was exposed to the strange new world of dial-up chat rooms (via 300 baud modems) and Bulletin Boards (where people traded software and documents). Little did I know this would give way to the Internet as we know it today through publicly available "portal" providers like AOL and Prodigy. High school and College gave way to email, the GLOBAL Internet (not just interconnected College networks), network gaming and a deep connection with a larger community of like-minded misfits and hackers. During my internship I learned about corporate-wide enterprise software, which gave way to me eventually selling this software, and the consulting services to go along with them, to large corporations.

Now here we are, facing the tidal wave of social media platforms like Facebook and Twitter, all these have their own unique issues of user interaction, integration with everyday life, access for those with disabilities, and general frustrations for those that weren't born with a silver transistor in their mouth. I simply don't know a world without technology, pure and simple. But not all of us are fortunate enough to have a comfort level with technology.

So allow me to help you. Ask me questions. I may not have all the answers, but I probably know where to get them. There's a lot to do, let's get started.